With recent privacy and regulatory requirements put in place by legislation such as GDPR, the California Consumer Privacy Act (CCPA), and various ePrivacy directives in the European Union, it’s imperative to understand all data collected by tags loading across your digital properties. To gather all relevant data for disclosure requirements, as well as to form your tag governance policy, the first step is to undergo a comprehensive tag audit. Start with the foundation of a tag inventory from a tool such as Tag Inspector and work through the following assessments for each platform.
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