[cs_content][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]In Tag Management for eCommerce Enterprises, we walked through the tag lifecycle and our Tag Management Methodology, focusing specifically on how it relates to large eCommerce organizations.
Specifically, we covered:
- Be able to explain how tags affect data quality, performance and – if left unmaintained – conversions
- Feel ready to create a tag management process that will bring structure to the organization’s digital initiatives
- Understand the importance of ongoing monitoring and know how to choose an automated solution
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