In Tag Management for eCommerce Enterprises, we walked through the tag lifecycle and our Tag Management Methodology, focusing specifically on how it relates to large eCommerce organizations.

Specifically, we covered:

  • Be able to explain how tags affect data quality, performance and – if left unmaintained – conversions
  • Feel ready to create a tag management process that will bring structure to the organization’s digital initiatives
  • Understand the importance of ongoing monitoring and know how to choose an automated solution

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