tag-management-ecommerce-enterprises

In Tag Management for eCommerce Enterprises, we walked through the tag lifecycle and our Tag Management Methodology, focusing specifically on how it relates to large eCommerce organizations.

Specifically, we covered:

  • Be able to explain how tags affect data quality, performance and – if left unmaintained – conversions
  • Feel ready to create a tag management process that will bring structure to the organization’s digital initiatives
  • Understand the importance of ongoing monitoring and know how to choose an automated solution

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