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What level of compliance risk exists on your website?
Run a complimentary Compliance Risk Report to assess risks due to consumer data collection today.
Address Global Regulatory Requirements
Global privacy regulations require disclosure of data collection and processing, user choice for personal information processing, and rights related to access and deletion. Tag Inspector’s Compliance Risk Reporting identifies platforms collecting data across your website to help identify potential areas of risk to kick-start the process for mitigation.
Mitigate the Risk of Private Actions
Consumer protection laws such as California’s Invasion of Privacy Act and the Video Privacy Protection Act carry a private right of action and open organizations to civil actions stemming from consumer data collection and disclosure. Identify potential risk areas relative to these risk categories to defend your organization against the legal and operational burdens of non-compliance.
Categories of Compliance Risk
Advertising Platforms
Platforms with targeted advertising and behavioral advertising capabilities represent a heightened compliance risk. Consent requirements across the globe grant consumers the right to limit personal data processing for advertising use cases. Tag Inspector’s Compliance Risk Reporting highlights advertising platforms loading across consent conditions to ensure all have been reviewed and are loading as expected per your organization’s consent policies.
Wiretapping Platforms
Platforms with chatbot, heat mapping, and session replay functionality are a primary focus area for several wiretapping laws. These laws are a primary source of private litigation against organizations due to their inclusion of a private right of action. Identify platforms with these capabilities loading across websites to develop strategies for risk mitigation.
Data Brokers
Data brokers are platforms that aggregate consumer data from multiple sources and make that data available for use in marketing and advertising use cases. Due to the potential harms stemming from the use of consumer data in this way, privacy regulations and enforcement activity is beginning to focus on registered data brokers. Tag Inspector Compliance Risk Reports identify data brokers registered with the California Privacy Protection Agency to help ensure protections are in place when collecting data via these platforms on your website.
Piggybacking Platforms
Piggybacking platforms are third-party tags which are injected or loaded through other third-party tags implemented on the website. Piggybacking behavior is often used as a method to share common identifiers across platforms to support targeted advertising use cases. Tags loaded in this way are often a blind spot for organizations, with business teams having no knowledge of piggybacking platforms loading and collecting data on the website. This blind spot presents a significant compliance risk as it is impossible to disclose or incorporate controls on platforms that you don’t even know are loading.
As the advertising ecosystem becomes more fragmented with new solutions seemingly coming to market daily, staying on top of compliance risks has never been more challenging. All marketing and advertising technologies are powered by consumer data, with your website being the primary source of data collection. Analyze your website to identify potential compliance risks and inform compliance actions necessary for safe data collection to power media outcomes with Tag Inspector’s Compliance Risk Reporting.
