5 Main Components of a Solid Tag Management Methodology

Courtney MorganTag Management

Anything that is worth having requires proper maintenance to ensure its longevity. It takes work, dedication, and persistence to ensure that your time investment is beneficial. In regards to your organization’s digital world influence, it is important that your website tags are at an optimum performance level to ensure high conversion rates. Why? According to KissMetrics, the impact of poor … Read More

Webinar Wrap-Up: Evaluating and Monitoring Tag Performance Impact

Courtney MorganEvents, Tag Management

Each tag placed on a webinar has its own unique loading time, which can be impacted by factors entirely outside of your control. With each additional tag added, they potential for reduced site performance increase. “How can we optimize? What can we be doing to optimize in order to optimize performance of the site?” In this webinar, we focused on … Read More

Best Practices for Testing and Validating the Data Layer

Courtney MorganTag Management

Feeling confident in deploying your site data layer is important. Why? Well, for starters: There is nothing like wasted energy in testing and retesting to ensure everything is running properly! (Efficiency is just as important.) In this webinar, we will break down the steps + provide tips & tricks for testing your data layer to ensure that you feel confident … Read More

InfoTrust is Opening an Office in Barcelona, Spain!

AlexGeneral

I am incredibly grateful and excited to announce that InfoTrust is opening an office in Barcelona, Spain. Not only it is considered by many to be the digital hub of Europe, but it was recently chosen by Business Insider as #6 place for millennials to live in the world – Best Cities for Millennials 2017. Our clients are very large … Read More

Real Time API for Tag Inspector

Lucas LongTag Audit, Tag Management

InfoTrust is very excited to announce Tag Inspector Realtime API. This incredibly powerful API will allow users to extract every single raw hit from our database. A hit is one instance of one tag loading. For example, if you have five tags load on the homepage then that represents five hits. Unfortunately, discrepancies between the number of tags loading on … Read More

How Tag Performance is Negatively Impacting Your Business

Courtney MorganTag Management, TMS

“If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost $2.5 million in lost sales every year.” – KissMetrics Tag and Pixels are great bits of coding that make an impact for your sites. They help attract the right prospectives and assist in creating new business. However,  too much of a good thing can (and … Read More

Tag Performance Lessons from the Internet Retailer 1000

Courtney MorganData Collection Validation, Data Quality, Tag Management, Uncategorized

“Learn from the mistakes of others. You can’t live long enough to make them all yourself.” – Eleanor Roosevelt   When you have the opportunity to be successful immediately, take advantage of it! In our webinar on 7/12 at 1pm EDT, we are going to prepare you with tools for success. Why? Often overlooked by site managers and eCommerce teams … Read More

3 Steps to Measure ROI of Data Quality for Data-Driven Marketers

kaylieData Collection Validation, Data Quality, Events, Marketing

In today’s webinar, we were joined by special guest presenter and senior analyst at Forrester, Richard Joyce. He helped us examine the rise of data-driven marketing and the relationship between quality of digital data and advertising ROI. Did you know that, for a typical Fortune 1000 company, just a 10% increase in data accessibility will result in more than $65 … Read More

Webinar Wrap-Up: Tag Management for eCommerce Enterprises

Courtney MorganData Quality, Tag Management, TMS, Uncategorized

“Any large initiative related to tagging should follow the same path’ – Lucas Long, Product Manager for Tag Inspector When it comes to Tag Management for eCommerce Enterprise, it is crucial we understand how tags affect the performance and data quality across multiple websites. On June 21st, Lucas Long hosted a fantastic webinar that focused on the tag lifecycle and … Read More