Anything that is worth having requires proper maintenance to ensure its longevity. It takes work, dedication, and persistence to ensure that your time investment is beneficial. In regards to your organization’s digital world influence, it is important that your website tags are at an optimum performance level to ensure high conversion rates. Why? According to KissMetrics, the impact of poor … Read More
Webinar Wrap-Up: Evaluating and Monitoring Tag Performance Impact
Each tag placed on a webinar has its own unique loading time, which can be impacted by factors entirely outside of your control. With each additional tag added, they potential for reduced site performance increase. “How can we optimize? What can we be doing to optimize in order to optimize performance of the site?” In this webinar, we focused on … Read More
Best Practices for Testing and Validating the Data Layer
Feeling confident in deploying your site data layer is important. Why? Well, for starters: There is nothing like wasted energy in testing and retesting to ensure everything is running properly! (Efficiency is just as important.) In this webinar, we will break down the steps + provide tips & tricks for testing your data layer to ensure that you feel confident … Read More
InfoTrust is Opening an Office in Barcelona, Spain!
I am incredibly grateful and excited to announce that InfoTrust is opening an office in Barcelona, Spain. Not only it is considered by many to be the digital hub of Europe, but it was recently chosen by Business Insider as #6 place for millennials to live in the world – Best Cities for Millennials 2017. Our clients are very large … Read More
Real Time API for Tag Inspector
InfoTrust is very excited to announce Tag Inspector Realtime API. This incredibly powerful API will allow users to extract every single raw hit from our database. A hit is one instance of one tag loading. For example, if you have five tags load on the homepage then that represents five hits. Unfortunately, discrepancies between the number of tags loading on … Read More
Webinar WrapUp – Tag Performance Lessons from the Internet Retailer 1000
How much is too much? If you missed our July 12th webinar, Tag Performance Lessons from the Internet Retailer 1000, we answered the question, How much is too much when it comes to third party tags and pixels on internet retailer websites. Our focus was to help our viewers understand where top sites are going wrong and how they can not … Read More
How Tag Performance is Negatively Impacting Your Business
“If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost $2.5 million in lost sales every year.” – KissMetrics Tag and Pixels are great bits of coding that make an impact for your sites. They help attract the right prospectives and assist in creating new business. However, too much of a good thing can (and … Read More
Tag Performance Lessons from the Internet Retailer 1000
“Learn from the mistakes of others. You can’t live long enough to make them all yourself.” – Eleanor Roosevelt When you have the opportunity to be successful immediately, take advantage of it! In our webinar on 7/12 at 1pm EDT, we are going to prepare you with tools for success. Why? Often overlooked by site managers and eCommerce teams … Read More
3 Steps to Measure ROI of Data Quality for Data-Driven Marketers
In today’s webinar, we were joined by special guest presenter and senior analyst at Forrester, Richard Joyce. He helped us examine the rise of data-driven marketing and the relationship between quality of digital data and advertising ROI. Did you know that, for a typical Fortune 1000 company, just a 10% increase in data accessibility will result in more than $65 … Read More
Webinar Wrap-Up: Tag Management for eCommerce Enterprises
“Any large initiative related to tagging should follow the same path’ – Lucas Long, Product Manager for Tag Inspector When it comes to Tag Management for eCommerce Enterprise, it is crucial we understand how tags affect the performance and data quality across multiple websites. On June 21st, Lucas Long hosted a fantastic webinar that focused on the tag lifecycle and … Read More