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The Marketer’s Infographic to Tag Management

Last week we published The Marketer’s Guide to Tag Management. In the guide, we outlined the tag management industry! We covered: What is a tag? The growth of tag management The benefits and features How to implementation and test your tag management system The future of tag management Since there was a lot of information provided in […]

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[Download] The Marketer’s Guide to Implementing a Tag Management System

As a marketer, a tag management system (TMS) can be an absolute blessing. They have many benefits, including: Increased marketing agility Improved site performance Decreased costs Tag consolidation and centralization However, tag management systems don’t just implement themselves. Getting to the point where you can improve your marketing agility, improve site performance, and consolidate tags requires […]

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The State of Tag Management: An Interview with Ensighten

I’m very excited to bring you part three of our State of Tag Management Q&A series! This week, we spoke with Ensighten’s Josh Manion, CEO and Founder.   Photo courtesy of ensighten.com Josh Manion, CEO and Founder of Ensighten   Q&A Josh took the time to offer us some insights on the state of tag management and […]

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The State of Tag Management: A Q&A With TagCommander

Welcome to the next post in our Q&A series on The State of Tag Management. I’m extremely excited to introduce Michael Froment, CEO and Co-Founder of TagCommander.     Michael Froment, CEO & Co-Founder, TagCommander   About Michael As TagCommander’s chief executive officer, Michael is responsible for TagCommander’s day-to-day-operations, as well as leading the company’s […]

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Why have an XML Sitemap?

A sitemap is an easy way for the site administrators to notify a search engine’s crawlers about the organization of their site’s content. You might have seen links to sitemaps within a site that take you to a browser page having the links enlisted with hyperlinks. An XML Sitemap is slightly different. It is an […]

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Solving the ‘Tag’ Conundrum!

I began my journey in the Digital Marketing space as a developer and one of my first tasks was to implement, these things called ‘Tags’ on a bunch of websites. Until then, my understanding of tags was only limited to the tags that I had seen in markup languages. So, the first time that I […]

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The Most Popular Tag Management Systems Among Top Ecommerce Sites

Recently, we’ve been wondering about the adoption of tag management systems (TMS) across different industries. We wrote a few posts a while back about the airline and auto industries adoption (or lack thereof) of tag management. This time, we decided to figure out the most popular tag management systems across the top 500 ecommerce sites. To do this, we […]

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The State of Tag Management: A Q&A With Tealium

Welcome to the first in a series of Q&A’s on The State of Tag Management! Each post will be with a representative from a tag management system vendor. They’ll be discussing the current state and future of the industry. For today’s post, I’m excited to announce Jay Calavas, Chief Evangelist at Tealium.   Jay Calavas […]

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[Webinar] Ensuring Data Accuracy with a Tag Management Policy

In our latest webinar hosted by Andy Gibson, we highlighted the quality of website analytics data and how it is directly related to the tag management processes adopted by an organization. Adopting a Tag Management System might be one of the ways to go, but having a great tool to organize and deploy your tags is […]

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Tag Auditing Best Practices

In a previous blog post, I described what tag audits are and why they’re important. For those of you that didn’t read it, tisk tisk: P.S. If you know what movie the above gif is from, drop me a line (@apgibson16). I’ll give you a shout-out, because that’s impressive. Anyway, to summarize, tag auditing is the process of […]

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