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{Webinar} Tag Governance, Privacy and Keeping Your Customers Safe

What is tag governance, how does it affect your organization and what can be done to keep your customer’s data safe? Join Lucas Long, Tag Inspector’s Product Manager, for our Tag Governance and Privacy: Keeping Your Website and Customers Safe webinar on August 31st at 12pm EDT. Lucas will cover tag governance basics, from what it means […]

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Migrating to a Tag Management System

We left off our Master Guide to Tag Management Series with Part 3, where we discussed the creation of a Tag Policy. A Tag Policy is extremely valuable for a number of reasons: From governance, to defining data requirements for ongoing tag monitoring, to helping with migration of tags to a Tag Management System. It […]

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The Friday Five – July’s Tag Management and Web Analytics Headlines

The Friday Five catches you up on the weekly big stories in the worlds of Tag Management and Web Analytics. We summarize, and you enjoy.   The Month of July Brought Us: Piwik PRO Expands Analytics Platform with Tag Manager – Piwik PRO, a web analytics firm established in 2013, announced last month that its […]

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The Friday Five – Tag Management and Web Analytics (7/22)

The Friday Five catches you up on the weekly big stories in the worlds of Tag Management and Web Analytics. We summarize, and you enjoy.   This Week Brought Us: Ensighten Showcases Incredible Q2 Growth – Ensighten, a global vendor of omni-channel and tag management solutions, closed out its second quarter on Wednesday with not […]

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The Friday Five – Tag Management and Web Analytics (7/15)

The Friday Five catches you up on the weekly big stories in the worlds of Tag Management and Web Analytics. We summarize, and you enjoy.   This Week Brought Us: Scariest Threat to IoT Data and Analytics Quality – Mary Shacklett, President of Transworld Data, took to TechRepublic to discuss the threat embedded software development […]

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The Friday Five – Tag Management and Web Analytics (7/8)

The Friday Five catches you up on the weekly big stories in the worlds of Tag Management and Web Analytics. We summarize, and you enjoy.   This Week Brought Us: Streaming Analytics Market: 13.7B Valuation by 2021 – According to a report published by MarketsandMarkets, the Streaming Analytics Market is expected to grow from a […]

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The Friday Five – June’s Tag Management and Web Analytics Headlines

The Friday Five catches you up on the weekly big stories in the worlds of Tag Management and Web Analytics. We summarize, and you enjoy.   The Month of June Brought Us: Millions of Myspace and Tumblr Credentials Stolen – As the list of websites plagued by stolen credentials continues to grow, Myspace and Tumblr […]

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The Friday Five – Tag Management and Web Analytics (6/24)

The Friday Five catches you up on the weekly big stories in the worlds of Tag Management and Web Analytics. We summarize, and you enjoy.   This Week Brought Us: Google Analytics Implements New Security Alerts – With Safe Browsing alerts having already been implemented within Google Analytics, Google is continuing these same efforts to combat […]

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The Friday Five – This Week in the Tag Management Space (6/17)

The Friday Five catches you up on the weekly big stories in the worlds of Tag Management and Web Tracking. We summarize, and you enjoy.   This week brought us: Snapchat Improves Tracking with Oracle Partnership – Having recently undergone a new round of funding, Snapchat announced its partnership with Oracle to more effectively track […]

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Creating a Tag Policy – A How To Guide

In Part 2 of our series on Tag Management we went through the keys and major questions to ask when undergoing a Tag Audit. Now that we have a good understanding of what is going on with the tags currently on the site, it’s time to define what should be happening and develop a plan […]

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