Why have an XML Sitemap?

A sitemap is an easy way for the site administrators to notify a search engine’s crawlers about the organization of their site’s content. You might have seen links to sitemaps within a site that take you to a browser page having the links enlisted with hyperlinks. An XML Sitemap is slightly different. It is an […]

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Solving the ‘Tag’ Conundrum!

I began my journey in the Digital Marketing space as a developer and one of my first tasks was to implement, these things called ‘Tags’ on a bunch of websites. Until then, my understanding of tags was only limited to the tags that I had seen in markup languages. So, the first time that I […]

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The Most Popular Tag Management Systems Among Top Ecommerce Sites

Recently, we’ve been wondering about the adoption of tag management systems (TMS) across different industries. We wrote a few posts a while back about the airline and auto industries adoption (or lack thereof) of tag management. This time, we decided to figure out the most popular tag management systems across the top 500 ecommerce sites. To do this, we […]

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The State of Tag Management: A Q&A With Tealium

Welcome to the first in a series of Q&A’s on The State of Tag Management! Each post will be with a representative from a tag management system vendor. They’ll be discussing the current state and future of the industry. For today’s post, I’m excited to announce Jay Calavas, Chief Evangelist at Tealium.   Jay Calavas […]

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[Webinar] Ensuring Data Accuracy with a Tag Management Policy

In our latest webinar hosted by Andy Gibson, we highlighted the quality of website analytics data and how it is directly related to the tag management processes adopted by an organization. Adopting a Tag Management System might be one of the ways to go, but having a great tool to organize and deploy your tags is […]

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Tag Auditing Best Practices

In a previous blog post, I described what tag audits are and why they’re important. For those of you that didn’t read it, tisk tisk: P.S. If you know what movie the above gif is from, drop me a line (@apgibson16). I’ll give you a shout-out, because that’s impressive. Anyway, to summarize, tag auditing is the process of […]

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[Infographic] 10 Steps to Selecting a Tag Management System

Back in April of 2014, we presented a webinar for InfoTrust on the “10 Steps to Selecting a Tag Management System“. It was a resounding success and we heard positive feedback from many tag management system vendors. We decided to take it a step further and create an infographic, outlining those 10 steps.   The […]

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What’s a Tag Audit? And Why’s It Important?

  Have you ever run into an issue when your digital marketing and/or analytics tags have “fallen off” a site? Maybe you’re checking your AdWords conversion report or looking in Google Analytics and you notice that no data is being captured. Or maybe you use third-party measurement services like comScore or Quantcast and they’re sending you emails […]

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Tag Management: What You Need to Know

Tag management has become a buzzword within the marketing community in the last few years. The rise in popularity (and shear volume) of marketing tools has led to tags becoming ubiquitous. We’ve discussed the history of tags in a previous post, but I wanted to dive in a bit deeper. To understand what tag management is, let […]

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Troubleshooting Adobe SiteCatalyst Tracking with Tag Inspector

Some of you have probably seen one of our latest blog posts “Debug and Troubleshoot Google Analytics Tracking Using Tag Inspector”. The Tag Inspector team is really excited about the new Google Analytics functionalities and features…if you haven’t checked them out yet, we highly recommend you run a scan and experience it for yourself! No […]

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