InfoTrust is very excited to announce Tag Inspector Realtime API. This incredibly powerful API will allow users to extract every single raw hit from our database. A hit is one instance of one tag loading. For example, if you have five tags load on the homepage then that represents five hits. Unfortunately, discrepancies between the number of tags loading on … Read More
Webinar WrapUp – Tag Performance Lessons from the Internet Retailer 1000
How much is too much? If you missed our July 12th webinar, Tag Performance Lessons from the Internet Retailer 1000, we answered the question, How much is too much when it comes to third party tags and pixels on internet retailer websites. Our focus was to help our viewers understand where top sites are going wrong and how they can not … Read More
How Tag Performance is Negatively Impacting Your Business
“If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost $2.5 million in lost sales every year.” – KissMetrics Tag and Pixels are great bits of coding that make an impact for your sites. They help attract the right prospectives and assist in creating new business. However, too much of a good thing can (and … Read More
Tag Performance Lessons from the Internet Retailer 1000
“Learn from the mistakes of others. You can’t live long enough to make them all yourself.” – Eleanor Roosevelt When you have the opportunity to be successful immediately, take advantage of it! In our webinar on 7/12 at 1pm EDT, we are going to prepare you with tools for success. Why? Often overlooked by site managers and eCommerce teams … Read More
3 Steps to Measure ROI of Data Quality for Data-Driven Marketers
In today’s webinar, we were joined by special guest presenter and senior analyst at Forrester, Richard Joyce. He helped us examine the rise of data-driven marketing and the relationship between quality of digital data and advertising ROI. Did you know that, for a typical Fortune 1000 company, just a 10% increase in data accessibility will result in more than $65 … Read More
Webinar Wrap-Up: Tag Management for eCommerce Enterprises
“Any large initiative related to tagging should follow the same path’ – Lucas Long, Product Manager for Tag Inspector When it comes to Tag Management for eCommerce Enterprise, it is crucial we understand how tags affect the performance and data quality across multiple websites. On June 21st, Lucas Long hosted a fantastic webinar that focused on the tag lifecycle and … Read More
“I am not uncertain.” What Tony Robbins, the TV Show ‘Billions’ and My Next Webinar Have in Common
Like many, over the past two years I have become a frequent viewer of the show Billions. I am going to spare you my review of the show, but the story line that caught my attention the most was Axe’s relationship with Taylor Mason, the company’s new analyst who seems to never be wrong. Their dedication to data and analysis … Read More
A Tag Management Journey Through the Data Layer
Proper Tag Management, and Data Layer Performance, is critical to a successful website. As a digital marketing professional, you need the best resources and insights specifically geared towards your current site needs. Thankfully, we have not one but THREE webinars that will get you connected to the best information for those resources and insights! On April 26th, we are Testing and … Read More
Learn How to Measure ROI of Data Quality with Sr. Analyst Richard Joyce
“How do I achieve outstanding ROI, without the worry, so I can protect my budget?” We have a surprise for you. We know the answer to this question. (But that’s not all!) We also know a guy who is apart of a company that specializes in the topic. (But wait. There’s MORE!) We thought how amazing it would be if … Read More
Webinar Wrap-Up: Data Layer Deep Dive
“When we think about the data layer, one of the benefits is there isn’t any redundant information out there.” – Tyler Blatt, Analytics Engineer Is my data there yet? Yup, the data layer has you covered! In this webinar with Lucas Long and Tyler Blatt, we had the opportunity to dive deep into the data layer and better understand all the … Read More